Juice Brothers

On a recent trip to London, we were amazed at the number of juice bars and stores around the city. It’s a hype at the moment and growing at an incredible rate.

Amsterdam has not been left behind. We discovered Juice Brothers, which opened about a month and a half ago. Situated on the van Woustraat in the Pijp district, they’re all about vegan, organic, raw and cold-pressed.

Cold-pressed juices are said to be better because fruits and vegetables are shredded and hydraulically pressed, with minimal generation of heat and thus minimum oxidation. Heat kills many of the vitamins, minerals and live enzymes you think you’re getting when consuming other “healthy” juices. The cold-press method allows enzymes to stay alive, resulting in juice with maximum nutrients.

Besides offering juices made up of interesting and delicious combinations, they also offer smoothies to order, breakfasts, salads and raw food.

It’s fresh, clean and minimalist interior works well, allowing their juices and smoothies to take centre stage.

We’re sure that there will be more of their stores popping up soon.